An end-sign is a small symbol that appears at the end of an article in a magazine that indicates to the reader the article has come to a close. In Letter Arts Review, I have been using a simple bullet point, slightly larger than the main text, as an end-sign. But I’ve wanted for some time to have a unique end-sign for the publication.
I think some years ago LAR had its own end-sign—I seem to remember a tiny LAR monogram in a circle in older issues. But that was before I took over as editor, and the old end-sign was lost in the transition.
The best end-signs are simple but distinctive. You should be able to spot one quickly when leafing through the magazine, but it shouldn’t be so loud that it calls attention to itself. One of my favorites is the small yellow rectangle National Geographic uses.
I made some sketches in my notebook.
I tried out a bunch of ideas… a small inky hand-print?… a gestural brush mark?… a splatter of ink?… a nib? I wanted to do something that would relate to the letter arts. I thought perhaps the nib could actually be a photograph, rather than a typographic symbol, but that violated my sense that an end-sign has to be self-effacing. The ink spots and brush marks struck me as a bit too complex for a symbol that would have to be quite small.
I even considered simply using the word explicit in red, as in a medieval manuscript, where the text would often be marked at the beginning with the word incipit (here begins…), and at the end with explicit (here ends…). Though I was tickled by this idea, I had to admit it was pretty damn obscure, and, of course, the word explicit means something quite different in English.
Another digression was the idea of exploring calligraphic notarial marks. In late medieval and early Renaissance documents, a notary would often have a unique pen-made symbol that would be written at the end of a legal document. This symbol made it impossible for a later forger to add to the text. Each notary had his own device, and they could be quite decorative. But no, no, no—too elaborate, too arcane.
I settled on making a small diamond-shaped mark, with small ticks at each end—the kind of mark an edged pen would make naturally. It would have just enough spring in its step not to be a cold geometric diamond. Here is the result, with some sample text:
Letter Arts Review is set in Dolly Roman, a typeface from a digital foundry in the Netherlands called Underware. I set the whole magazine in 9pt type on 12pt leading. My new symbol would have to marry with Dolly successfully, as well as work at that small size.
I scanned my best sketch and imported it into Illustrator. The shape was drawn in vector. Interestingly, I wasn’t tempted to do a preliminary version with an edged pen—it seemed to me that the best forms would be made by drawing them.
Above, a lower-case a set in Dolly, with the symbol. The red lines indicate the baseline and x-height. As I worked on the weight of the small extensions on the right and left, I tried to match—not slavishly—the weight of the thin parts of the typeface. In my first versions, the symbol was almost the same height as the small letters, only breaking the lines slightly top and bottom. But in test settings, it became clear this was too small. So I enlarged the symbol so it stood distinctly above the x-height line.
The new LAR end-sign will make its debut in issue 25:4.